| 000 | 01297cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 17844370 | ||
| 003 | EG-ScBUE | ||
| 005 | 20250216095155.0 | ||
| 008 | 130808s2014 enka f b 001 0 eng d | ||
| 020 | _a9781108708029 | ||
| 040 |
_aDLC _beng _erda _cDLC _dD LC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a302.231 _222 _bMOE |
| 100 | 1 |
_aMoe, Wendy, _eauthor. |
|
| 245 | 1 | 0 |
_aSocial media intelligence / _cWendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia. |
| 264 | 1 |
_aCambridge : _bCambridge University Press, _c2014. |
|
| 300 |
_ax, 194 pages : _billustrations ; _c23 cm |
||
| 336 |
_atext _2rdacontent _btxt |
||
| 337 |
_aunmediated _2rdamedia _bn |
||
| 338 |
_avolume _2rdacarrier _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aConsumers _xResearch. _2BUEsh |
|
| 650 | 7 |
_aSocial media. _2BUEsh |
|
| 650 | 7 |
_aMarketing _xSocial aspects. _2BUEsh |
|
| 650 | 7 |
_aInternet marketing _xSocial aspects. _2BUEsh |
|
| 655 | _vReading book | ||
| 700 | 1 |
_aSchweidel, David A., _d1981- _eauthor. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBB |
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| 999 |
_c30886 _d30857 |
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