000			03380cam a22004217i 4500
001			17768792
003			EG-ScBUE
005			20211017125248.0
008			130607s2013 enka f b 001 0 eng d
020			_a9782940411863
035			_a(OCoLC)ocn815366898
040			_aUKMGB _beng _erda _cUKMGB _dOCLCO _dLND _dYDXCP _dHALCL _dTTU _dUAB _dNLE _dCDX _dBTCTA _dBDX _dBWX _dCIA _dK6U _dOSU _dOCLCF _dVMC _dCUD _dUBY _dOCLCA _dOCLCQ _dNYWWB _dOCLCQ _dOCL _dDLC _dEG-ScBUE
082	0	4	_a745.4 _bSAL _222
100	1		_aSalmond, Michael, _eauthor.
245	1	4	_aThe fundamentals of interactive design / _cMichael Salmond, Gavin Ambrose.
264		1	_aLondon : _bAVA Academia, _c2013.
300			_a192 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aAVA Academia's fundamentals
504			_aIncludes bibliographical references and index.
505	0		_aCh 1. Interactive design as a discipline. What is interactive design? ; What does an interactive designer do? ; Interview : Darrell Wilkins, creative director ; The design document ; Using new technology ; Case study : Kaiser Chiefs' website ; Project : Create concepts and storyboards -- ch. 2. Ideas, prototypes and experiences. Where do ideas come from? ; Influences and the creative process ; The medium informs the design ; Emotional attachment to the product ; Designing experiences ; Interview : Lydia Swangren, UX designer ; Case study : Multi-platform delivery ; Project : Engage through interactivity -- ch. 3. The industry process. The pitch ; Interview : David Burrows, design consultant ; Art direction and aesthetic ; Case study : WrestleMania viral campaign ; Project : Create a campaign pitch -- ch. 4. Audience, usability and testing. Design for the audience ; Usability in design : rules and principles ; Usability and content ; Usability and visual communication ; Usability testing ; Interview : Trevor May, mobile designer ; Case study : Glastonbury app ; Project : Create an interactive promotion -- ch. 5. Motion graphics and shareable media. Motion and interactivity ; Augmented reality ; Video and motion graphics ; Interview : Krystal Schultheiss, motion graphics developer ; The video production process ; Viral videos ; Social media ; Interview : Steve Smith, senior developer ; Case study : pq-eyewear website ; Project : Create a campaign for a TV series -- ch. 6. Games. Computer games ; Games as an interactive medium ; Interview : Pete Everett, advergame designer ; Case study : Coca-Cola Open the Games ; Project : Create an advergame.
650		7	_aInteractive art. _2BUEsh
650		7	_aGraphic arts. _2BUEsh
650		7	_aInteractive multimedia. _2BUEsh
650		7	_aComputer art. _2BUEsh
653			_bART _cOctober2021
655			_vReading book _934232
700	1		_aAmbrose, Gavin, _eauthor.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1510/2012554431-b.html
856	4	2	_3Publisher description _uhttps://www.loc.gov/catdir/enhancements/fy1616/2012554431-d.html
856	4	1	_3Table of contents only _uhttps://www.loc.gov/catdir/enhancements/fy1616/2012554431-t.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBB
999			_c29596 _d29567