000			00974nam a22003015a 4500
005			20170906135610.0
008			160207t2005 nyua frb 001 0 eng d
020			_a0071111182
020			_a0072537744
020			_a0072956151
020			_a9780072956153
040			_aEG-ScBUE _beng _cEG-ScBUE _dEG-ScBUE
082	0	4	_a658.827 _bDUN _222
100	1		_aDuncan, Tom _q (Thomas R.) _93964
245	1	0	_aPrinciples of advertising & IMC / _bTom Duncan.
246	3		_aPrinciples of advertising and IMC
250			_a2nd ed., International ed.
260			_aNew York : _bMcGraw-Hill / Irwin, _cc.2005.
300			_axxvii, 774 p. : _bill. (col) ; _c28 cm.
490	0		_aMcGraw-Hill/Irwin series in marketing.
500			_aIncludes glossary.
504			_aIncludes bibliographical references and indexes.
650		7	_aBranding (Marketing). _2BUEsh _910059
650		7	_aAdvertising. _2BUEsh _95632
651			_2BUEsh
653			_bBUSADM _cFebruary2016
942			_2ddc
999			_c2922 _d2922