000 01191cam a2200349 i 4500
999 _c28863
_d28834
001 3701663
003 EG-ScBUE
005 20200928101435.0
008 800515t1980 ohua f b 001 0 eng d
020 _a0675081599
040 _aDLC
_beng
_erda
_cDLC
_dDLC
_dEG-ScBUE
041 0 _aeng
_beng
082 0 4 _a658.8342
_bRUN
_222
100 1 _aRunyon, Kenneth E.,
_eauthor.
_935073
245 1 0 _aConsumer behavior and the practice of marketing /
_cKenneth E. Runyon, Northern Arizona University.
250 _aSecond edition.
264 1 _aColumbus, Ohio :
_bCharles E. Merrill Publishing Co.,
_c[1980]
264 4 _cc1980
300 _axv, 486 pages :
_billustrations ;
_c26 cm
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
546 _aIn English; summary in English.
650 7 _aConsumer behavior.
_2BUEsh
650 7 _aMotivation research (Marketing)
_2BUEsh
650 7 _aMarketing research.
_2BUEsh
653 _bBUSADM
_cSeptember2020
655 _vReading book
_934232
906 _a7
_bcbc
_corignew
_d2
_eopcn
_f19
_gy-gencatlg
942 _2ddc
_cBB