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_c28847 _d28818 |
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| 001 | 106345 | ||
| 003 | EG-ScBUE | ||
| 005 | 20200927122331.0 | ||
| 008 | 801223t1975 ilu f b 10000 eng d | ||
| 020 | _a0087750736 | ||
| 035 | _a(OCoLC)ocn687342376 | ||
| 035 | _a(CStRLIN)CTYG2590534-B | ||
| 035 | _a106345 | ||
| 040 |
_aFBoU _beng _erda _cFBoU _dCtY _dEG-ScBUE |
||
| 082 |
_a381 _bPUB _222 |
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| 245 | 0 | 0 |
_aPublic policy and marketing thought : _bproceedings from the ninth Paul D. Converse Symposium / _cedited by Alan R. Andreasen, University of Illinois and Seymour Sudman, University of Illinois. |
| 264 | 1 |
_aChicago : _bAmerican Marketing Association, _c[1976] |
|
| 264 | 4 | _cc1976 | |
| 300 |
_a ix, 161 pages ; _c23 cm |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 500 | _a"The papers in this volume were presented at the ninth Paul D. Converse Symposium held at the University of Illinois, May 16-17, 1975." | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 7 |
_aMarketing _vCongresses. _2BUEsh |
|
| 650 | 7 |
_aMarketing _xSocial aspects _vCongresses. _2BUEsh |
|
| 650 | 7 |
_aDiffusion of innovations _vCongresses. _2BUEsh |
|
| 653 |
_bGGEN _cSeptember2020 |
||
| 655 |
_vReading book _934232 |
||
| 700 | 1 |
_aAndreasen, Alan R., _d1934- _eeditor. _932696 |
|
| 700 | 1 |
_aSudman, Seymour, _eeditor. |
|
| 711 | 2 |
_aPaul D. Converse Symposium _n(9th : _d1975 : _cUniversity of Illinois). |
|
| 942 |
_2ddc _cBB |
||
| 948 | _aOCLC | ||