| 000 | 01237cam a22003375i 4500 | ||
|---|---|---|---|
| 999 |
_c28704 _d28675 |
||
| 001 | 13922539 | ||
| 003 | EG-ScBUE | ||
| 005 | 20200910153247.0 | ||
| 008 | 050406t20032003njua f b 001 0 eng d | ||
| 020 | _a0131202065 | ||
| 020 | _a9780131202061 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a659.1 _bWEL _222 |
| 100 | 1 |
_aWells, William, _d1926- _eauthor. |
|
| 245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cWilliam Wells, University of Minnesota, Sandra Moriarty, University of Denver, John Burnett, University of Colorado. |
| 246 | 3 | _aAdvertising : principles and practice | |
| 250 | _aSixth edition. | ||
| 250 | _aInternational edition. | ||
| 264 | 1 |
_aUpper Saddle River, New Jersey : _bPearson Education / Prentice Hall, _c[2003] |
|
| 264 | 4 | _cc2003 | |
| 300 |
_axxxii, 599 pages ; _billustrations (color) ; _c29 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aAdvertising. _2BUEsh |
|
| 653 |
_bCOMAME _cSeptember2020 |
||
| 700 | 1 |
_aBurnett, John, _d1944- _eauthor. |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) _eauthor. _938659 |
|
| 942 |
_2ddc _cBB |
||