| 000 | 01362cam a2200373 i 4500 | ||
|---|---|---|---|
| 999 |
_c28435 _d28406 |
||
| 001 | 20297958 | ||
| 003 | EG-ScBUE | ||
| 005 | 20200805094324.0 | ||
| 008 | 180123t2018 enk f b 001 0 eng d | ||
| 020 | _a9780198797807 (paperback) | ||
| 035 | _a(OCoLC)on1048892201 | ||
| 040 |
_aSITPL _beng _erda _cSITPL _dSITPL _dOCLCF _dNMH _dDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.827 _bELL _222 |
| 100 | 1 |
_aElliott, Richard H., _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic brand management / _cRichard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aOxford, United Kingdom ; _aNew York, NY : _bOxford University Press, _c[2018] |
|
| 264 | 4 | _cc2018 | |
| 300 |
_axi, 354 pages ; _c25 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aProduct management. _2BUEsh |
|
| 650 | 7 |
_aBrand name products. _2BUEsh |
|
| 650 | 7 |
_aStrategic planning. _2BUEsh |
|
| 653 |
_bCOMAME _cJuly2020 |
||
| 655 |
_vReading book _934232 |
||
| 700 | 1 |
_aPercy, Larry, _eauthor. |
|
| 700 | 1 |
_aPervan, Simon, _eauthor. |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBB |
||