| 000 | 01157cam a22003255i 4500 | ||
|---|---|---|---|
| 999 |
_c28171 _d28142 |
||
| 001 | 20351856 | ||
| 003 | EG-ScBUE | ||
| 005 | 20200826151501.0 | ||
| 008 | 180209s2018 enk f b 001 0 eng | ||
| 020 | _a9781138567481 (hardback) | ||
| 040 |
_aDLC _beng _erda _cDLC _dEG-ScBUE _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.82 _bMUL _222 |
| 100 | 1 |
_aMullin, Roddy, _eauthor. |
|
| 245 | 1 | 0 |
_aPromotional marketing / _cRoddy Mullin. |
| 246 | 3 | 3 | _aSales promotion |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge / Taylor & Francis Group, _c2018. |
|
| 300 |
_axxiv, 311 pages ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aEdition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aSales promotion. _2BUEsh |
|
| 650 | 7 |
_aMarketing. _2BUEsh |
|
| 650 | 7 |
_aSales promotion. _2BUEsh |
|
| 653 |
_bCOMAME _cFebruary2020 _cAugust2020 |
||
| 655 |
_vText book _933728 |
||
| 942 |
_2ddc _cBB |
||