000 01162nam a22003255i 4500
999 _c28121
_d28092
003 EG-ScBUE
005 20200216155937.0
008 200216s2019 ii f b 001 0 eng d
020 _a9789353430191
040 _aEG-ScBUE
_beng
_erda
_cEG-ScBUE
_dEG-ScBUE
082 0 4 _a658.87
_bHEM
_222
100 1 _aHemann, Chuck,
_eauthor.
245 1 0 _aDigital marketing analytics :
_bmaking sense of consumer data in a digital world /
_cChuck Hemann, Ken Burbary ; foreword by Jeremiah Owyang.
250 _aSecond edition.
250 _aFirst impression.
264 1 _aUttar Pradesh, India :
_bPearson India Education Services,
_c2019.
300 _axviii, 252 pages ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 7 _aInternet marketing
_2BUEsh
650 7 _aDigital media.
_2BUEsh
650 7 _aSocial media.
_2BUEsh
650 7 _aMarketing
_xManagement.
_2BUEsh
700 1 _aBurbary, Ken,
_eauthor.
700 1 _aOwyang, Jeremiah,
_eauthor of introduction, etc.
942 _2ddc
_cBB