| 000 | 01469cam a22003255i 4500 | ||
|---|---|---|---|
| 999 |
_c28063 _d28034 |
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| 001 | 018312963 | ||
| 003 | EG-ScBUE | ||
| 005 | 20200212130523.0 | ||
| 008 | 170412s2018 enka f b 001 0 eng d | ||
| 020 | _a9781292135762 (pbk.) | ||
| 040 |
_aStDuBDS _beng _erda _cStDuBDS _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.802 _bPEL _222 |
| 100 | 1 |
_aPelsmacker, Patrick de, _d1957- _eauthor. _927467 |
|
| 245 | 1 | 0 |
_aMarketing communications : _ba European perspective / _cPatrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. |
| 250 | _aSixth edition. | ||
| 264 | 1 |
_aHarlow, England : _bPearson Education Limited, _c2018. |
|
| 300 |
_axix, 625 pages : _billustrations ; _c27 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aPrevious edition: 2013. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aMarketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline. | ||
| 650 | 7 |
_aCommunication in marketing _zEurope. _2BUEsh |
|
| 653 |
_bBUSADM _cFebruary2020 |
||
| 700 | 1 |
_aGeuens, Maggie, _d1969- _eauthor. _927470 |
|
| 700 | 1 |
_aBergh, Joeri van den, _d1971- _eauthor. _927471 |
|
| 942 |
_2ddc _cBB |
||