| 000 | 02801cam a22003375i 4500 | ||
|---|---|---|---|
| 999 |
_c28044 _d28015 |
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| 001 | 19977401 | ||
| 003 | EG-ScBUE | ||
| 005 | 20200211155638.0 | ||
| 008 | 170906t2018 nyu f b 001 0 eng d | ||
| 020 | _a9781138705715 (pbk) | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a808.225 _bLAN _222 |
| 100 | 1 |
_aLandau, Neil, _eauthor. |
|
| 245 | 1 | 0 |
_aTV writing on demand : _bcreating great content in the Digital Era / _cNeil Landau. |
| 264 | 1 |
_aNew York ; _aAbingdon, Oxon : _bRoutledge / Taylor & Francis Group, _c2018. |
|
| 300 |
_axviii, 313 pages ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"TV Writing on Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today's audiences, against the backdrop of a rapidly-evolving TV ecosystem. Amazon, Hulu, and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we've ever seen. No longer is there a distinction between broadcast, cable, and streaming. It's all content. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter. This book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences'"it challenges their expectations. Among other essentials, readers will discover how to: Satisfy the binge viewer: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable stories. Plus, learn from the rebel who reinvented an entire format. Develop iconic characters: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability. Create a lasting, meaningful career in the evolving TV marketplace: how to overcome trips, traps, and tropes, the pros, and cons of I.P. use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there."--Provided by publisher. | ||
| 650 | 7 |
_aTelevision authorship. _2BUEsh |
|
| 650 | 7 |
_aInteractive television. _2BUEsh |
|
| 650 | 7 |
_aVideo-on-demand. _2BUEsh |
|
| 650 | 7 |
_aTelevision _xTechnological innovations. _2BUEsh |
|
| 650 | 7 |
_aConvergence (Telecommunication) _2BUEsh _937809 |
|
| 653 |
_bCOMAME _cFebruary2020 |
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| 776 | 0 | 8 |
_iOnline version: _aLandau, Neil, author. _tTV writing on demand _dNew York : Routledge, 2018 _z9781315202150 _w(DLC) 2017042721 |
| 942 |
_2ddc _cBB |
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