| 000 | 02653cam a22003255i 4500 | ||
|---|---|---|---|
| 999 |
_c28034 _d28005 |
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| 001 | 17943837 | ||
| 003 | EG-ScBUE | ||
| 005 | 20200211113125.0 | ||
| 008 | 131115s2014 nyua f b 001 0 eng d | ||
| 020 | _a9781441177995 (paperback) | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a070.5797 _bHOG _222 |
| 100 | 1 |
_aHogarth, Mary, _d1968- _eauthor. |
|
| 245 | 1 | 0 |
_aHow to launch a magazine in this digital age / _cMary Hogarth ; edited by John Jenkins. |
| 264 | 1 |
_aNew York ; _aLondon : _bBloomsbury Academic / Bloomsbury Publishing, _c2014. |
|
| 300 |
_aix, 221 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aContents: Acknowledgements, Introduction1. A gap in the market 2. Developing your magazine 3. Target audiences 4. Publishing strategies: print, digital & online 5. A sustainable business model 6. Branding and editorial concepts 7. Distribution strategies 8. Your team 9. Advertising & other revenue streams 10. Production: Print, digital & online 11. A successful launch 12. Conclusion Contributors Glossary Resources Bibliography Index. | |
| 520 |
_a"Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting"-- _cProvided by publisher. |
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| 650 | 7 |
_aElectronic publishing. _2BUEsh |
|
| 650 | 7 |
_aElectronic journals _xPublishing. _2BUEsh |
|
| 653 |
_bCOMAME _cFebruary2020 |
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| 700 | 1 |
_aJenkins, John, _d1934- _eeditor. |
|
| 942 |
_2ddc _cBB |
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