000			03172cam a22003375i 4500
999			_c27902 _d27873
001			18853322
003			EG-ScBUE
005			20191210143540.0
008			151112s2016 enka f bd 001 0 eng d
020			_a9781472569486 (pb)
040			_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE
082	0	4	_a303.483 _bROD _222
100	1		_aRoderick, Ian, _d1964- _eauthor.
245	1	0	_aCritical discourse studies and technology : _ba multimodal approach to analyzing technoculture / _cIan Roderick.
264		1	_aLondon ; _aNew York : _bBloomsbury Academic / Bloomsbury Publishing PLc., _c2016.
300			_a221 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aBloomsbury advances in critical discourse studies
500			_aIncludes glossary.
504			_aIncludes bibliographical references and index.
505	0		_aDefining technology : technology as apparatus -- Multimodal critical discourse analysis -- Analysing multimodal discourse : a toolkit approach -- Discourses of technology as progress -- Discourses of technological determinism -- Discourses of technological fetishism : (over)valuing technologies -- Discourses of technological (dis)satisfaction : consuming technologies.
520			_a"Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be suppressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms"--Publisher's description.
650		7	_aTechnology _xPhilosophy. _2BUEsh
650		7	_aTechnology _xSocial aspects. _2BUEsh
650		7	_aRhetoric. _2BUEsh
653			_bHHUUEENN _cNovember2019
655			_vReading book
942			_2ddc _cBB