000			01922cam a22003135i 4500
999			_c27811 _d27782
001			19454185
003			EG-ScBUE
005			20191204101533.0
008			170113s2017 enka f b 001 0 eng d
020			_a9780199691821 (hbk)
020			_a0199691827 (hbk)
035			_a(OCoLC)ocn970680466
040			_aBTCTA _beng _erda _cBTCTA _dYDX _dERASA _dOCLCO _dCDX _dCHVBK _dOCLCO _dOCLCF _dDLC _dEG-ScBUE
082	0	4	_a808 _bMEY _222
100	1		_aMeyer, Michel, _d1950- _eauthor.
245	1	0	_aWhat is rhetoric? / _cMichel Meyer.
250			_aFirst edition.
264		1	_aOxford : _bOxford University Press, _c2017.
300			_axvi, 250 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520	8		_aThis book offers a new approach to the principles and functioning of rhetoric. In everyday life, we often debate issues or simply discuss questions. Rhetoric is the way in which we answer questions in an interpersonal context, when we want to have an effect on those with whom we are communicating. They can be convinced or charmed, persuaded or influenced, and the language used can range from reasoning to the sharing of narratives, literary or otherwise. 'What is Rhetoric?' provides a breakthrough in the field, offering a systematic and unified view of the topic. The book combines the social aspects of rhetoric, such as the negotiation of distance between speakers, with the theory of emotions. All the principal authors from Plato and Aristotle to contemporary theorists are integrated into Michel Meyer's "problematological" conception of rhetoric, based on the primacy of questioning and answering in language and thought.
650		7	_aRhetoric _xPhilosophy. _2BUEsh
653			_bHHUUEENN _cNovember2019
655			_vReading book
942			_2ddc _cBB