000 02184cam a22003735i 4500
999 _c27801
_d27772
001 18624366
003 EG-ScBUE
005 20191204111400.0
008 150521s2016 enka f bd 001 0 eng d
020 _a9781292016627
040 _aDLC
_beng
_erda
_cDLC
_dDLC
_dEG-ScBUE
082 0 4 _a650.072
_bSAU
_222
100 1 _aSaunders, M. N. K.,
_eauthor.
245 1 0 _aResearch methods for business students /
_cMark Saunders, Philip Lewis, Adrian Thornhill.
250 _aSeventh edition.
264 1 _aHarlow, England :
_bPearson Education Limited,
_c2016.
300 _axxvi, 741 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aRevised edition of Research methods for business students, 2012.
500 _aIncludes glossary.
500 _aIncludes appendix.
504 _aIncludes bibliographical references and index.
505 0 _aPreface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
520 _aThis book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.
650 7 _aBusiness
_xResearch.
_2BUEsh
650 7 _aBusiness
_xResearch
_xData processing.
_2BUEsh
_98902
653 _bGGEN
_bBUSADM
_cNovember2019
655 _vReading book
700 1 _aLewis, Philip,
_d1945-
_eauthor.
_98903
700 1 _aThornhill, Adrian,
_eauthor.
_98904
942 _2ddc
_cBB