000			00999nac a22002411u 4500
010			_a 2005936424
020			_a0324321430
082	0	0	_a658.8 _bSh629
090			_c2156 _d2156
100			_aShimp, Terence A.
245	1	0	_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp.
250			_a7th ed.
260			_aMason, OH : _bThomson/South-Western,2007 _c2007.
300			_axxii, 629 p. : _bill. ; _c29 cm.
500			_aRev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
504			_aIncludes bibliographical references and indexes.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
942			_cBB _k658.8 SHI
999			_c2156 _d2156