| 000 | 00963cam a22002775a 4500 | ||
|---|---|---|---|
| 999 |
_c27255 _d27226 |
||
| 001 | 20456227 | ||
| 005 | 20190319104022.0 | ||
| 008 | 180417s2019 enka frb 001 0 eng d | ||
| 010 | _a 2018941563 | ||
| 020 | _a9781544318141 (pbk. : alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.802 _bMOO _222 |
| 100 | 1 |
_aMooij, Marieke K. de, _d1943- _912603 |
|
| 245 | 1 | 0 |
_aGlobal marketing and advertising : _bunderstanding cultural paradoxes / _cMarieke De Mooij. |
| 250 | _a5th ed. | ||
| 260 |
_aLondon ; _aLos Angeles : _bSage Publications, _c2019. |
||
| 300 |
_axx, 488 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aTarget marketing _xCross-cultural studies. _2BUEsh |
|
| 650 | 7 |
_aAdvertising _xCross-cultural studies. _2BUEsh |
|
| 650 | 7 |
_aConsumer behavior _xCross-cultural studies. _2BUEsh |
|
| 651 | _2BUEsh | ||
| 653 |
_bCOMAME _cMarch2019 |
||
| 655 | _vReading book | ||
| 942 | _2ddc | ||