| 000 | 01205cam a22003375a 4500 | ||
|---|---|---|---|
| 999 |
_c27234 _d27205 |
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| 001 | 019210703 | ||
| 003 | EG-ScBUE | ||
| 005 | 20210622092234.0 | ||
| 008 | 190109t2019 enka f b 001 0 eng d | ||
| 020 | _a9781473758742 (pbk.) | ||
| 040 |
_aStDuBDS _beng _erda _cStDuBDS _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.848 _bDOO _222 |
| 100 | 1 |
_aDoole, Isobel, _d1954- _eauthor. |
|
| 245 | 1 | 0 |
_aInternational marketing strategy : _banalysis, development and implementation / _cIsobel Doole, Robin Lowe, Alexandra Kenyon. |
| 250 | _aEighth edition. | ||
| 264 | 1 |
_aHampshire, United Kingdom : _bCengage Learning, EMEA, _c[2019] |
|
| 264 | 4 | _cc2019 | |
| 300 |
_axxv, 470 pages : _bcolor illustrations ; _c24 cm |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aExport marketing _xManagement. _2BUEsh |
|
| 650 | 7 |
_aExport marketing _xManagement _vCase studies. _2BUEsh |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cMarch2019 |
||
| 655 |
_vReading book _934232 |
||
| 700 | 1 | 0 |
_aLowe, Robin, _d1945- _eauthor. _91975 |
| 700 | 1 |
_aKenyon, Alexandra J., _d1966- _eauthor. |
|
| 942 |
_2ddc _cBB |
||