| 000 | 00819cam a22002655a 4500 | ||
|---|---|---|---|
| 001 | 3514330 | ||
| 005 | 20180130121039.0 | ||
| 008 | 950612s1995 enka frb 001 0 eng d | ||
| 020 | _a0750609974 | ||
| 020 | _a9780750609975 | ||
| 040 |
_aDLC _cDLC _dDLC _dEG-ScBUE _beng |
||
| 082 | 0 | 4 |
_a658.8 _222 _bWIL |
| 100 | 1 | _aWilmshurst, John. | |
| 245 | 1 | 4 |
_aThe fundamentals and practice of marketing / _cJohn Wilmshurst. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon ; _aBoston : _bButterworth-Heinmann, _c1995. |
||
| 300 |
_aviii, 324 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical refernces and index. | ||
| 541 | _aDonation from David Kirby. | ||
| 650 | 7 |
_aMarketing. _2BUEsh _94499 |
|
| 653 |
_bBUSADM _cJanuary2018 |
||
| 710 | 2 |
_aInstitute of Marketing. _912578 |
|
| 710 | 2 | _aCAM Foundation. | |
| 942 | _2ddc | ||
| 999 |
_c26045 _d26017 |
||