| 000 | 00801cam a22002295a 4500 | ||
|---|---|---|---|
| 001 | 16350892 | ||
| 005 | 20171123102422.0 | ||
| 008 | 100727s2016 enka frb 000 0 eng d | ||
| 020 | _a9780195596267 (v. 2) | ||
| 040 |
_aUKM _beng _cUKM _dDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.827 _bROM _222 |
| 100 | 1 | _aRomaniuk, Jenni. | |
| 245 | 1 | 0 |
_aHow brands grow / _cJenni Romaniuk, Byron Sharp. |
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _c2016. |
||
| 300 |
_av. 2 (xiv ,233 p.) : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 2 | _av. 2. Including emerging markets, services and durables, new brands and luxury brands. | |
| 650 | 7 |
_aBranding (Marketing) _2BUEsh _910059 |
|
| 653 |
_bBUSADM _bBUSECO _bGGEN _cNovember2017 |
||
| 700 | 1 | _aSharp, Byron. | |
| 942 | _2ddc | ||
| 999 |
_c25648 _d25620 |
||