000			01155cam a22002655a 4500
001			17865343
005			20171114154419.0
008			130826t2015 caua frb 001 0 eng d
010			_a 2013034507
020			_a9781452242873 (pbk.)
040			_aDLC _beng _cDLC _dEG-ScBUE
082	0	4	_a658.827 _bJOH _222
100	1		_aJohansson, Johny K.
245	1	0	_aContemporary brand management / _cJohny K. Johansson, Kurt A. Carlson.
260			_aThousand Oaks : _bSAGE Publications, _cc.2015.
300			_axi, 259 p. ; _bill. : _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aBranding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.
650		7	_aBranding (Marketing) _xManagement. _2BUEsh
650		7	_aStrategic planning. _2BUEsh
651			_2BUEsh
653			_bBUSADM _cNovember2017
655			_vReading book _934232
942			_2ddc
999			_c25581 _d25553