000 00721cam a22002295a 4500
001 19392252
005 20171031124041.0
008 161201s2017 enka b 001 0 eng
020 _a9781292117522
040 _aDLC
_beng
_cDLC
_dDLC
_dEG-ScBUE
082 0 4 _a658.802
_222
_bWOO
100 1 _aWood, Marian Burk.
_920883
245 1 0 _aEssential guide to marketing planning /
_cMarian Burk Wood.
250 _a4th ed.
260 _aHarlow :
_bPearson Education Limited,
_cc.2017.
300 _axvii, 268 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 7 _aMarketing
_xPlanning.
_2BUEsh
_95729
653 _bBUSADM
_cOctober2017
655 _vReading book
_934232
942 _2ddc
999 _c25531
_d25503