| 000 | 00824cam a22002655a 4500 | ||
|---|---|---|---|
| 999 |
_c25523 _d25495 |
||
| 001 | 018480150 | ||
| 003 | OSt | ||
| 005 | 20190930133810.0 | ||
| 008 | 170822t2017 enka frb 001 0 eng d | ||
| 020 | _a9781292017310 (print) | ||
| 040 |
_aUk _beng _cUk _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.802 _bMAR _222 |
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning / _cGraham Hooley ... [et al.] |
| 250 | _a6th ed. | ||
| 260 |
_aHarlow : _bPearson Education Limited, _cc.2017. |
||
| 300 |
_axv, 569 p. : _bill. (col.) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indxes. | ||
| 650 | 7 |
_aTarget marketing. _2BUEsh |
|
| 650 | 7 |
_aMarketing _xManagement. _2BUEsh |
|
| 650 | 7 |
_aBusiness planning _2BUEsh |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cOctober2017 |
||
| 700 | 1 |
_aHooley, Graham. _94411 |
|
| 942 | _2ddc | ||