| 000 | 01039nac a22002411u 4500 | ||
|---|---|---|---|
| 008 | 100916t xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 2004063160 | ||
| 020 | _a007296216X (alk. paper) | ||
| 020 | _a0071116354 | ||
| 082 | 0 | 0 |
_a658.8 _bPET |
| 100 |
_aPeter, J. Paul. _919372 |
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| 245 | 1 | 2 |
_aA Preface to Marketing Management / _cJ. Paul Peter, James H. Donnelly |
| 250 | _a10th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill,2006 _c2006. |
||
| 300 |
_axiv, 254 p. ; _bill. : _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. 239-245) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _919373 |
|
| 700 | 1 |
_aDonnelly, James H. _919374 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004063160-d.html |
| 856 | 4 | 2 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004063160-t.html |
| 942 |
_cBB _k658.8PET _2ddc |
||
| 999 |
_c2459 _d2459 |
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