| 000 | 01451nac a22002891u 4500 | ||
|---|---|---|---|
| 008 | 101104s2003 mau|||||r|||| 001 0 eng d | ||
| 010 | _a 2004270001 | ||
| 020 | _a0071151192 | ||
| 020 | _a9780071151191 | ||
| 082 | 0 | 4 |
_a658.83 _bH1274 _222 |
| 100 |
_aHair, Joseph F. _920934 |
||
| 245 | 1 | 0 |
_aMarketing Research : _bWithin a Changing Information Environment / _cJoseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, 2003 _c2003. |
||
| 300 |
_axxiii, 720 p. : _bill. ; _c27 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 490 |
_917111 _aMcGraw-Hill/Irwin Series in Marketing |
||
| 504 | _aIncludes bibliographical references (p. 687-698) and indexes. | ||
| 538 | _aSystem requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT. | ||
| 650 | 0 |
_aMarketing research. _920935 |
|
| 653 | _bBus | ||
| 700 | 1 |
_aBush, Robert P. _920936 |
|
| 700 | 1 |
_aOrtinau, David J. _920937 |
|
| 942 |
_cBB _k658.83 H1274 _2ddc |
||
| 999 |
_c2455 _d2455 |
||