| 000 | 00819nac a22002171u 4500 | ||
|---|---|---|---|
| 010 | _a 2005053527 | ||
| 020 | _a0131866222 | ||
| 082 | 0 | 0 |
_a659.1 _bC626 |
| 090 |
_c2439 _d2439 |
||
| 100 | _aClow, Kenneth E. | ||
| 245 | 1 | 0 |
_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack. |
| 246 | 3 | _aIntegrated advertising, promotion, and marketing communications | |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _c2007. |
||
| 300 | _ap. cm. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBaack, Donald. | |
| 942 |
_cBB _k659.1C626 |
||
| 999 |
_c2439 _d2439 |
||