000			01905nac a22002891u 4500
010			_a 2005020520
020			_a1591397626 (alk. paper)
020			_a9781591397625
035			_a(OCoLC)ocm61151453
082	0	0	_a658.802
090			_c2435 _d2435
100			_a20080729
245	0	0	_aHarvard business essentials : _bmarketer's toolkit : the 10 strategies you need to succeed.
246	3	0	_aMarketer's toolkit
260			_aBoston, Mass. : _bHarvard Business School Press,2006 _c2006.
300			_axviii, 230 p. : _bill. ; _c24 cm.
490	1		_aHarvard business essentials
504			_aIncludes bibliographical references and index.
505	0		_aMarketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
650		0	_aMarketing _vHandbooks, manuals, etc.
650		0	_aStrategic planning _vHandbooks, manuals, etc.
710	2		_aHarvard Business School.
830		0	_aHarvard business essentials series.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0516/2005020520.html
942			_cBB _k658.802
999			_c2435 _d2435