| 000 | 01102nac a22002411u 4500 | ||
|---|---|---|---|
| 008 | 100922t xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 2004057947 | ||
| 020 | _a0072961449 (alk. paper) | ||
| 082 | 0 | 0 |
_a658.575 _bCRA |
| 100 |
_aCrawford, C. Merle _919744 |
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| 245 | 1 | 0 |
_aNew Products Management / _cMerle Crawford, Anthony Di Benedetto. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2006. |
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| 300 |
_axx, 540 p. : _bill. ; _c24 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _919745 |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aNew products _xManagement. _919746 |
|
| 700 | 1 |
_aDi Benedetto, C. Anthony. _919747 |
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| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004057947-d.html |
| 856 | 4 | 2 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004057947-t.html |
| 942 |
_cBB _k658.575CRA _2ddc |
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| 999 |
_c2429 _d2429 |
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