000			01466cam a22002535a 4500
001			18338122
005			20161208143328.0
008			141017t2015 si a frb 001 0 eng d
020			_a9789814678575
040			_aDLC _beng _cDLC _dDLC _dEG-ScBUE
082	0	4	_a658.83 _222 _bCHA
100	1		_aCharan, Ashok.
245	1	0	_aMarketing analytics : _ba practitioner's guide to marketing analytics and research methods / _cAshok Charan.
260			_aSingapore : _bWorld Scientific, _cc.2015.
300			_axxiv, 694 p. : _bill. ; _c23 cm.
500			_aIncludes indexes.
504			_aBibliography : p. 675-680.
505	0		_aBrand -- Brand and brand image -- Segmentation -- Brand equity -- Consumer -- Qualitative research -- Quantitative research -- Customer satisfaction and customer value -- Consumer panels -- Consumer analytics and big data -- Product -- New product development -- Product design -- Product validation -- Advertising -- How advertising works -- New media -- Digital marketing -- Advertising research -- Price and promotion -- Price -- Promotion -- Market mix modelling -- Retail -- Retail tracking -- Retail analytics -- Sales and distribution -- Category management -- References -- Subject index -- Company and product index -- People and place index.
650		7	_aMarketing research _xData processing. _2BUEsh _939345
650		7	_aQuantitative research. _2BUEsh _912353
651			_2BUEsh
653			_bBUSADM _cDecember2016
942			_2ddc
999			_c23536 _d23508