000			02792cam a22003015a 4500
001			18097349
005			20201128023916.0
008			140331t2015 maua fr 001 0 eng d
020			_a9781305115088
020			_a1305115082
040			_aUKMGB _beng _cUKMGB _dOCLCO _dOCLCF _dYDXCP _dBTCTA _dUOK _dMOU _dDLC _dEG-ScBUE
082	0	4	_a005.740684 _222 _bBAK
100	1		_aBaker, Pam.
245	1	0	_aData divination : _bbig data strategies / _cPam Baker.
260			_aBoston : _bCengage Learning PTR, _cc.2015.
300			_axvi, 416 p. : _bill. ; _c24 cm.
500			_aIndex : p. 407-416.
505	0		_aWhat is big data, really? -- How to fomulate a winning big data strategy -- How to ask the "right" questions of big data -- How to pick the "right" data sources -- Why the answer to your big data question resembles a Rubik's cube -- The role of real-time analytics in rolling your strategy -- The big data value propostion and monetization -- Rise of the collaborative economy and ways to profit from it -- The privacy conundrum -- Use cases in the department of defense and intelligence community -- Use cases in governments -- Use cases in security -- Use cases in healthcare -- Use cases in small businesses and farms -- Use cases in transportation -- Use cases in energy -- Uses cases in retail -- Use cases in banking and financial services -- Use cases in manufacturing -- Empowering the workforce -- Executive summary.
520			_aOur world is being transformed by big data. The growth of the Internet and the rapid expansion of mobile communications and related technologies have created a massive flow of data--both structured and unstructured. The availability and use of that data has enormous implications for businesses and for the wider society. Used effectively, big data can drive businesses in the direction of more accurate analyses of vital information, leading ultimately to greater operational efficiencies, cost reductions, reduced risk, speedier innovations, and increased and new revenue. In this book, you'll find detailed instruction in big data strategy development and implementation, supported by numerous real-world business cases in ten distinct industries. You will learn what big data is and how to wield it--from calculating ROI and making a business case to developing overall and project-specific strategies that actually work. Each chapter answers key questions and will give you the skills you need to make your big data projects succeed.
650		7	_aInformation technology _xManagement. _2BUEsh _912426
650		7	_aBig data. _2BUEsh _936502
650		7	_aBusiness _xData processing. _2BUEsh _91676
650		7	_aDatabase management. _2BUEsh _911309
651			_2BUEsh
653			_bCOMSCI _cOctober2016
700	1		_aGourley, Bob,
942			_2ddc
999			_c22709 _d22681