| 000 | 00898cam a22002655a 4500 | ||
|---|---|---|---|
| 001 | 18654822 | ||
| 005 | 20161017153008.0 | ||
| 008 | 150611s2016 enk frb 001 0 eng d | ||
| 020 | _a9781138804692 | ||
| 040 |
_aDLC _beng _cDLC _dDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.827 _222 _bHED |
| 100 | 1 | _aHeding, Tilde. | |
| 245 | 1 | 0 |
_aBrand management : _bresearch, theory and practice / _cTilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxon ; _aNew York : _bRoutledge / Taylor & Francis Group, _c2016. |
||
| 300 |
_axiv, 307 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aBrand name products _xManagement. _2BUEsh |
|
| 650 | 7 |
_aBranding (Marketing) _2BUEsh _910059 |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cOctober2016 |
||
| 700 | 1 | _aKnudtzen, Charlotte F. | |
| 700 | 1 |
_aBjerre, Mogens, _d1959- |
|
| 942 | _2ddc | ||
| 999 |
_c22664 _d22636 |
||