000			01870cam a2200301 i 4500
001			18519824
005			20160926142411.0
008			150309s2015 enka frb 001 0 eng d
010			_a 2015005302
020			_z1472460308
020			_z9781472460301
040			_aDLC _beng _cDLC _dEG-ScBUE
042			_apcc
043			_af------ _aa------
082	0	4	_222 _a658.80088297 _bALS
100	1		_aAlserhan, Baker Ahmad. _941243
245	1	4	_aThe principles of Islamic marketing / _cBaker Ahmad Alserhan, Qatar University.
260			_aSurrey, England : _bGower Publishing Limited ; _aBurlington, Vermont : _bGower Publishing Company, _cc.2015.
300			_axii, 246 p. : _bill. ; _c25 cm
500			_aIndex : p. 233-246.
504			_aIncludes bibliographical references.
505			_aPt.1, Understanding islamic marketing: Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- Pt.2, The Islamic marketing mix: The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Pt.3, Issues in Islamic marketing: Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective.
520			_aCovering the aspects and values of Islamic business thought, this title provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It identifies the features of the Islamic structure of International Marketing practices and ethics.
650		7	_aMarkets _zIslamic countries. _2BUEsh _941244
650		7	_aIslamic countries _941245 _xCommerce.
653			_bBUSADM _cSeptember2016
942			_2ddc _e22 _k658.80088297 ALS
999			_c22412 _d22384