000			01136cam a22003135a 4500
001			16146917
005			20160516150641.0
008			100322s2011 enka frbd 001 0 eng d
020			_a9781849201568 (pbk.)
040			_aNLE _cNLE _dYDXCP _dC6I _dCDX _dEUM _dDLC _beng
082	0	4	_222 _a658.804 _bBRE
100	1		_aBrennan, Ross, _d1957- _939990
245	1	0	_aBusiness-to-business marketing / _cRoss Brennan, Louise Canning and Raymond McDowell.
250			_a2nd ed.
260			_aLondon : _bSAGE, _c2011.
300			_axxi, 386 p. : _bill. ; _c25 cm.
490	0		_aAdvanced marketing series.
500			_aPrevious ed.: 2007.
500			_aGlossary : p. [352]-361.
500			_aIndex : p. [379]-386.
504			_aBibliography : p. [362]-378.
520	8		_aThis volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
650		7	_aIndustrial marketing. _2BUEsh _939991
651			_2BUEsh
653			_bBUSADM _cMay2016
700	1		_aCanning, Louise.
700	1		_aMcDowell, Raymond.
942			_2ddc
999			_c21757 _d21729