| 000 | 00929cam a22002775a 4500 | ||
|---|---|---|---|
| 001 | 18407937 | ||
| 005 | 20161102110848.0 | ||
| 008 | 141216t2015 enka frb f001 0 eng d | ||
| 020 | _a9780199684090 (pbk.) | ||
| 040 |
_aDLC _cDLC _beng _dEG-ScBUE |
||
| 082 | 0 | 4 |
_222 _a658.8101 _bWES |
| 100 | 1 |
_aWest, Douglas C. _939698 |
|
| 245 | 1 | 0 |
_aStrategic marketing : _bcreating competitive advantage / _cDouglas West, John Ford, Essam Ibrahim. |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford : _bOxford University Press, _cc.2015. |
||
| 300 |
_axxi, 571 p. : _bill. ; _c25 cm. |
||
| 500 | _aIndex : p. [553]-571. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 7 |
_aMarketing _xDecision making. _2BUEsh _932693 |
|
| 650 | 7 |
_aMarketing _xManagement. _2BUEsh _93301 |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cMarch2016 _cNovember2016 |
||
| 700 | 1 |
_aFord, John B. _q(John Battice), _d1949- |
|
| 700 | 1 | _aIbrahim, Essam, | |
| 942 | _2ddc | ||
| 999 |
_c21527 _d21499 |
||