| 000 | 00825nam a22002535a 4500 | ||
|---|---|---|---|
| 005 | 20201128023701.0 | ||
| 008 | 160322t2011 maua fr 001 0 eng d | ||
| 020 | _a9781424069071 | ||
| 020 | _a1424069076 | ||
| 040 |
_aEG-ScBUE _beng _cEG-ScBUE _dEG-ScBUE |
||
| 082 | 0 | 4 |
_222 _a659.132 _bDRE |
| 100 | 1 |
_aDrewniany, Bonnie L. _939632 |
|
| 245 | 1 | 0 |
_aCreative strategy in advertising / _cBonnie L. Drewniany, A. Jerome Jewler. |
| 250 | _a10th ed., International ed. | ||
| 260 |
_aBoston : _bWadsworth / Cengage Learning, _cc.2011. |
||
| 300 |
_axvi, 328 p. : _bill. ; _c24 cm. |
||
| 500 | _aIndex : p. 321-328. | ||
| 650 | 7 |
_2BUEsh _92128 _aAdvertising copy. |
|
| 650 | 7 |
_aAdvertising layout and typography. _2BUEsh _939633 |
|
| 651 | _2BUEsh | ||
| 653 |
_bCOMAME _cMarch2016 |
||
| 700 | 1 | _aJewler, A. Jerome | |
| 942 | _2ddc | ||
| 999 |
_c21474 _d21446 |
||