| 000 | 00921nac a22002291u 4500 | ||
|---|---|---|---|
| 010 | _a 2005027193 | ||
| 020 | _a0131865919 (alk. paper) | ||
| 082 | 0 | 0 |
_a658.8 _bAr571 |
| 090 |
_c2127 _d2127 |
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| 100 | _aArmstrong, Gary | ||
| 245 | 1 | 0 |
_aMarketing : _ban introduction / _cGary Armstrong & Phil Kotler. |
| 250 | _a8th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall,2007 _c2007. |
||
| 300 |
_axxxii,122 p. : _bCol. ill. ; _c24 cm. |
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| 500 | _aKotler's name appears first on the earlier ed. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aKotler, Philip. | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0519/2005027193.html |
| 942 |
_cBB _k658.8 Ar571 |
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| 999 |
_c2127 _d2127 |
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