000 00921nac a22002291u 4500
010 _a 2005027193
020 _a0131865919 (alk. paper)
082 0 0 _a658.8
_bAr571
090 _c2127
_d2127
100 _aArmstrong, Gary
245 1 0 _aMarketing :
_ban introduction /
_cGary Armstrong & Phil Kotler.
250 _a8th ed.
260 _aUpper Saddle River, N.J. :
_bPearson Prentice Hall,2007
_c2007.
300 _axxxii,122 p. :
_bCol. ill. ;
_c24 cm.
500 _aKotler's name appears first on the earlier ed.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
700 1 _aKotler, Philip.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip0519/2005027193.html
942 _cBB
_k658.8 Ar571
999 _c2127
_d2127