000			02694cam a22003375a 4500
001			10928551
005			20201128023645.0
008			140901t2014 gw a frb 001 0 eng d
020			_a9783642539640
040			_aEG-ScBUE _dEG-ScBUE _beng _dEG-ScBUE
082	0	4	_a658.83 _bSAR _222
100	1		_aSarstedt, Marko. _939441
245	1	2	_aA concise guide to market research : _bthe process, data, and methods using IBM SPSS statistics / _cby Marko Sarstedt, Erik Mooi.
250			_a2nd ed.
260			_aBerlin : _bSpringer-Verlag, _cc.2014.
300			_axxii, 347 p. : _bill. ; _c24 cm.
490	0		_aSpringer Texts in Business and Economics, _x2192-4333
500			_aIndex : p. 343-347.
504			_aIncludes bibliographical references.
505	0		_aPreface -- 1 Introduction to Market Research -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis Testing & ANOVA -- 7 Regression Analysis -- 8 Factor Analysis -- 9 Cluster Analysis -- Index.
506			_aLicense restrictions may limit access.
520			_aThis accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22, and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files, and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22
650		7	_aMarketing research. _2BUEsh _920890
650		7	_aIndustrial management. _91569 _2BUEsh
651			_2BUEsh
653			_bBUSADM _cFebruary2016
653			_bBUSADM _cOctober2016
700	1		_aMooi, Erik. _936291
710	2		_aSpringerLink (Online service)
942			_2ddc
999			_c21250 _d21222