000 00883cam a22002415a 4500
001 17923051
005 20160214153738.0
008 131030t2014 inua fr 001 0 eng d
020 _a9781118373439 (pbk)
020 _a111837343X (pbk)
040 _aUKMGB
_beng
_cUKMGB
_dOCLCO
_dYDXCP
_dSINPL
_dCHVBK
_dOCLCO
_dBTCTA
_dBDX
_dCTN
_dDLC
_dEG-ScBUE
082 0 4 _a658.80072
_222
_bWIN
100 1 _aWinston, Wayne L.
_925975
245 1 0 _aMarketing analytics :
_bdata-driven techniques with Microsoft Excel /
_cWayne L. Winston.
260 _aIndianapolis :
_bJohn Wiley & Sons,
_cc.2014.
300 _axxx, 690 p. :
_bill. ;
_c24 cm.
500 _aIndex : p. 673-690.
630 0 7 _aMicrosoft Excel (Computer file)
_94503
650 7 _aMarketing research
_xData processing.
_2BUEsh
_939345
650 7 _aElectronic spreadsheets.
_2BUEsh
_914106
653 _bBUSECO
_cFebruary2016
942 _2ddc
999 _c21146
_d21118