000			01621cam a22002775a 4500
001			17394442
005			20151207124528.0
008			120720t2013 njua frb 001 0 eng d
020			_a9781118232651 (pbk. : alk. paper)
040			_aDLC _beng _cDLC _dDLC _dEG-ScBUE
082	0	4	_a658.872 _222 _bQUA
100	1		_aQualman, Erik, _d1972- _938854
245	1	0	_aSocialnomics : _bhow social media transforms the way we live and do business / _cErik Qualman.
250			_a2nd ed.
260			_aHoboken : _bJohn Wiley & Sons, _cc.2013.
300			_axviii, 316 p. : _bill. ; _c24 cm.
500			_aIndex : p. 313-316.
504			_aBibliography : p. 299-310.
505	0		_aForeword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.
650		7	_aSocial media _xEconomic aspects. _2BUEsh _934831
650		7	_aInternet marketing. _938532 _2BUEsh
650		0	_aSocial networks _2BUEsh
651			_2BUEsh
653			_bBUSADM _cAugust2015 _cDecember2015
942			_2ddc
999			_c20770 _d20742