| 000 | 00717nac a22001931u 4500 | ||
|---|---|---|---|
| 008 | 101103t xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 2004020400 | ||
| 020 | _a0131485253 | ||
| 082 | 0 | 0 |
_a658.802 _bWOO |
| 100 |
_920883 _aWood, Marian Burk |
||
| 245 | 1 | 4 |
_aThe Marketing Plan Handbook / _cMarian Burk Wood. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall,2005 _c2005. |
||
| 300 |
_axv, 200 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. 181-191) and index. | ||
| 650 | 0 |
_aMarketing _xManagement _vHandbooks, manuals, etc. _920884 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0422/2004020400.html |
| 942 |
_cBB _k658.802WOO _2ddc |
||
| 999 |
_c2065 _d2065 |
||