| 000 | 01000cam a22002895a 4500 | ||
|---|---|---|---|
| 999 |
_c20580 _d20552 |
||
| 001 | 16928662 | ||
| 005 | 20200927085618.0 | ||
| 008 | 110819t2011 caua frb 001 0 eng d | ||
| 010 | _a 2011033241 | ||
| 020 | _a9781412981491 (pbk. : alk. paper) | ||
| 020 | _a1412981492 (pbk. : alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dBWX _dCDX _dZCU _dDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.8 _bLEE _222 |
| 100 | 1 |
_aLee, Nancy, _d1945- _938367 |
|
| 245 | 1 | 0 |
_aSocial marketing: _binfluencing behaviors for good / _cNancy R. Lee, Philip Kotler. |
| 250 | _a4th ed. | ||
| 260 |
_aThousand Oaks : _bSAGE Publications, _cc.2011. |
||
| 300 |
_axi, 502 p. : _bill. ; _c24 cm. |
||
| 500 | _aPrev. ed. entered under: Kotler, Philip. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aSocial marketing. _2BUEsh |
|
| 650 | 0 |
_aBehavior modification. _2BUEsh |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cAugust2015 |
||
| 700 | 1 | _aKotler, Philip. | |
| 942 |
_2ddc _k658.8 LEE |
||