000			01458cam a22003615a 4500
001			ocn830206036
003			OSt
005			20150818122241.0
008			130314s2014 enka frb 001 0 eng d
010			_a 2013007129
020			_a9780415683722 (hardback)
020			_a0415683726 (hardback)
020			_a9780415683739 (pbk.)
020			_a0415683734 (pbk.)
020			_z9780203380925 (ebook)
040			_aDLC _beng _cDLC _dYDX _dOCLCO _dYDXCP _dCDX _dQGK _dOCLCF _dEG-ScBUE
082	0	4	_a658.8 _bHAS _222
100	1		_aHastings, Gerard _c(Professor) _938363
245	1	0	_aSocial marketing : _bfrom tunes to symphonies / _cGerard Hastings and Christine Domegan.
250			_a2nd ed.
260			_aOxon ; _aNew York : _bRoutledge / Taylor & Francis Group, _c2014.
300			_axxiv, 526 p. : _bill. (some col.) ; _c26 cm.
500			_aIndex : p. 516-526.
504			_aIncludes bibliographical references.
505	0		_aIf it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.
650		0	_aSocial marketing. _2BUEsh
650		0	_aBehavior modification. _2BUEsh
651			_2BUEsh
653			_bBUSADM _cAugust2015
655			_vreading book _934232
700	1		_aDomegan, Christine.
942			_2ddc _k658.8 HAS
999			_c20565 _d20537