| 000 | 01007nac a22002411u 4500 | ||
|---|---|---|---|
| 010 | _a 2006024219 | ||
| 020 | _a0131875523 (alk. paper) | ||
| 082 | 0 | 0 |
_a658.8 _bL944 |
| 090 |
_c2052 _d2052 |
||
| 100 | _aLovelock, Christopher | ||
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. |
| 250 | _a6th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall,2007 _c2007. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 |
_aCustomer services _xMarketing. |
|
| 700 | 1 | _aWirtz, Jochen. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0618/2006024219.html |
| 942 |
_cBB _k658.8L944 |
||
| 999 |
_c2052 _d2052 |
||