| 000 | 01028nac a22002291u 4500 | ||
|---|---|---|---|
| 010 | _a 2005275558 | ||
| 020 | _a0470012838 | ||
| 035 | _a(OCoLC)ocm59258369 | ||
| 082 | 0 | 0 |
_a658.827 _bF75 |
| 090 |
_c2048 _d2048 |
||
| 100 | _aFord, Kevin. | ||
| 245 | 1 | 0 |
_aBrands laid bare : _busing market research for evidence-based brand management / _cKevin Ford. |
| 260 |
_aChichester, West Sussex, England ; Hoboken, NJ : _bJohn Wiley & Sons,2005 _c2005. |
||
| 300 |
_aviii, 158 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 | _aMarketing research. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0626/2005275558-d.html |
| 856 | 4 | 2 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0626/2005275558-t.html |
| 942 |
_cBB _k658.827F75 |
||
| 999 |
_c2048 _d2048 |
||