| 000 | 01128nac a22002651u 4500 | ||
|---|---|---|---|
| 010 | _a 2006272689 | ||
| 020 | _a0321348109 | ||
| 082 | 0 | 0 |
_a658.827 _bN3978 |
| 090 |
_c2004 _d2004 |
||
| 100 | _aNeumeier, Marty. | ||
| 245 | 1 | 4 |
_aThe brand gap : _bhow to bridge the distance between business strategy and design : a whiteboard overview / _cby Marty Neumeier. |
| 250 | _aRev. ed. | ||
| 260 |
_aBerkekley, CA : _bNew Riders,2006 _c2006. |
||
| 300 |
_a194 p. : _bill. ; _c21 cm. |
||
| 500 | _aThe title proper, other title information, and statement of reponsibility spread into four pages. | ||
| 500 | _a"AIGA"--Cover. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 |
_aBrand name products _xPlanning. |
|
| 650 | 0 |
_aBrand name products _xMarketing. |
|
| 710 | 2 | _aAmerican Institute of Graphic Arts. | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0606/2006272689.html |
| 942 |
_cBB _k658.827N3978 |
||
| 999 |
_c2004 _d2004 |
||