| 000 | 01280nac a22002891u 4500 | ||
|---|---|---|---|
| 008 | 100916t xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 2002016549 | ||
| 020 | _a0072466650 (student : alk. paper) - | ||
| 020 | _a0071244328 | ||
| 020 | _a0071151613 (international : alk. paper) | ||
| 082 | 0 | 0 |
_a658.802 _bCRA |
| 100 |
_aCravens, David W. _919378 |
||
| 245 | 1 | 0 |
_aStrategic Marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin,2003 _c2003. |
||
| 300 |
_a726 p. : _bill., maps ; _c26 cm. |
||
| 490 |
_917111 _aMcGraw-Hill/Irwin series in marketing |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making. _919379 |
|
| 650 | 0 |
_aMarketing _xManagement. _919380 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _919381 |
|
| 700 | 1 |
_aPiercy, Nigel. _919382 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2002016549.html |
| 856 | 4 | 2 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2002016549.html |
| 942 |
_cBB _k658.802CRA _2ddc |
||
| 999 |
_c1991 _d1991 |
||