| 000 | 01104cam a22003255a 4500 | ||
|---|---|---|---|
| 001 | 016333286 | ||
| 003 | OSt | ||
| 005 | 20161011100248.0 | ||
| 008 | 130110t2014 enka frbd 001 0 eng d | ||
| 020 | _a9780273786993 (paperback) : | ||
| 020 | _a0273786997 (paperback) : | ||
| 040 |
_aUK-WkNB _beng _cUK-WkNB _dUk _dEG-ScBUE _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.8 _bKOT _222 |
| 100 | 1 |
_aKotler, Philip. _99038 |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a15th ed., Global ed. | ||
| 260 |
_aHarlow : _bPearson Education Limited, _cc.2014. |
||
| 300 |
_a716 p. : _bill. (col.) ; _c28 cm. |
||
| 500 | _a"Pearson international edition"--Back cover. | ||
| 500 | _aIndex : p. 683-716. | ||
| 500 | _aGlossary : p. 673-681. | ||
| 500 | _aIncludes student access code inside : My Marketing Lab. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 7 |
_aMarketing. _2BUEsh _94499 |
|
| 651 | _2BUEsh | ||
| 653 |
_bCOMAME _cJune2015 _cOctober2015 _cSeptember2016 |
||
| 655 |
_vText book _933728 |
||
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.) |
|
| 942 |
_2ddc _k658.8 KOT |
||
| 999 |
_c19856 _d19828 |
||