| 000 | 01041nac a22002411u 4500 | ||
|---|---|---|---|
| 010 | _a 2004266760 | ||
| 020 | _a0471455199 - 9780471755289 | ||
| 082 | 0 | 4 |
_a658.83 _bM4599 |
| 090 |
_c1983 _d1983 |
||
| 100 | _aMcDaniel, Carl D. | ||
| 245 | 1 | 0 |
_aMarketing research / _cCarl McDaniel, Jr., Roger Gates. |
| 250 | _a7th ed. | ||
| 260 |
_aHoboken, NJ : _bWiley,2007 _c2007 |
||
| 300 |
_axxvi, 617, [58] p. : _bill. ; _c26 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 500 | _a"SPSS student version 11.0 for Windows"--CD-ROM. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aGates, Roger H., _d1942- |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley041/2004266760.html |
| 856 | 4 | 2 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley041/2004266760.html |
| 942 |
_cBB _k658.83M4599 |
||
| 999 |
_c1983 _d1983 |
||