| 000 | 01214cam a22003255a 4500 | ||
|---|---|---|---|
| 001 | ssj0000439493 | ||
| 003 | OSt | ||
| 005 | 20161109150502.0 | ||
| 008 | 100610s2008 enkako frb 001 0 eng d | ||
| 020 | _z9780750684521 | ||
| 020 | _a9780080557076 (ebook) | ||
| 040 |
_aCaPaEBR _beng _cCaPaEBR _dWaSeSS _dEG-ScBUE |
||
| 082 | 0 | 4 |
_222 _bAVR _a338.47910688 |
| 100 | 1 |
_aAvraham, Eli. _938135 |
|
| 245 | 1 | 0 |
_aMedia strategies for marketing places in crisis : _bimproving the image of cities, countries and tourist destinations / _cEli Avraham and Eran Ketter. |
| 250 | _a1st ed. | ||
| 260 |
_aOxford ; _aBurlington : _bButterworth-Heinemann / Elsevier, _c2008. |
||
| 300 |
_axiv, 231 p. : _bforms, photographs, tables ; _c24 cm. |
||
| 500 | _aIndex : p. 225-231. | ||
| 504 | _aBibliography : p. 211-224. | ||
| 505 | 0 | _apt. 1. Marketing places, media campaign and crisis management -- pt. 2. From theory to practice. | |
| 650 | 0 |
_aTourism _xMarketing. _2BUEsh _919243 |
|
| 650 | 0 |
_aPlace marketing. _2BUEsh |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cJune2015 |
||
| 655 |
_vreading book _934232 |
||
| 650 | 0 |
_912898 _aAdvertising media planning _2BUEsh |
|
| 700 | 1 | _aKetter, Eran. | |
| 942 |
_2ddc _k338.47910688 AVR |
||
| 999 |
_c19517 _d19489 |
||