000			01571cam a2200277 i 4500
001			17433452
005			20150319102503.0
008			120817s2013 caua b 001 0 eng
020			_a9781452230047 (pbk. : alk. paper)
040			_aDLC _beng _cDLC _dDLC
082	0	0	_a658.8 _222 _bCRA
100	1		_aCrane, Frederick G.
245	1	0	_aMarketing for entrepreneurs : _bconcepts and applications for new ventures / _cFrederick G. Crane.
250			_a2nd ed.
260			_aThousand Oaks [California] : _bSAGE Publications, _cc.2013.
300			_axiii, 245 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
650		0	_aMarketing _xManagement.
650		0	_aSmall business marketing.
653			_bBUSADM _cMarch2015
655			_vreading book _934232
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc
999			_c19071 _d19043